This week, we are highlighting rising powerhouses making waves outside the fully mainstream spotlight. These are artists who’ve built momentum on social media, dropped consistent hits, and carved out loyal fanbases, yet still thrive in that sweet spot between underground credibility and wider recognition. They’re pushing creative boundaries across genres like alternative music, rap, and more.

Let’s get into it, shall we?

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Afrobeats isn't just a genre anymore, it’s a lifestyle, a global mood, and the unofficial soundtrack to your best nights out. While the heavyweights still run the game, a fresh set of artists are creeping on your playlist, ready to take over 2025, one track at a time. Here’s our list of artists to watch in 2025

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Smada

One of the influencers of the Gen Z alte movement, Smada is redefining what afrobeats sound like. His sound is a mix of breezy melodies with beats that belong both on the dance floor and your “morning vibes” playlist. From the street energy of “Papilo” featuring Odumodublvck to the flirty bounce of “sexygal”, he has a knack for writing hooks that replay in your head for days, and his social media presence complements his cheeky lyrics. Smada doesn't just drop songs, he creates moments, the kind you hear blasting in your Uber, beach parties and viral TikTok challenges. He’s not just making music; he’s shaping the vibe

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Bloody civilian

If Afrobeats had a dark-cinematic alter ego, Bloody Civilian would be the face. Her music feels like a slow-burn, moody, layered and emotionally rich. She’s the kind of artiste that will have you feeling different emotions in one verse and then surprise you with a beat that makes you jump to your feet and dance. From “Wake Up” with Rema on the Black Panther: Wakanda Forever soundtrack to her recent single, “Ladida”, and the bold experimentation in her debut EP Anger Management, she blends pop with raw storytelling, proof that afrobeats isn't afraid to push artistic boundaries. Expect her voice to linger long after the song has ended

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Elestee

Elestee is proof that Afrobeats' future is in capable hands. Her sound is sleek, yet daring, mixing sultry vocals with vibey beats. On “Space” with Ajebo Hustlers, she flows effortlessly between soulful verses and catchy hooks, while “Liar Liar” shows her sharper, playful side. She can go from a soft emotional verse into a high-energy hook without losing her tempo. Elestee owns her space, both sonically and visually, with a style that screams confidence and creativity. Whether she’s experimenting with unexpected instrumentals or delivering straight-up dancefloor fire, she’s always one step ahead of the trend

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Taves

Taves makes music that feels like a warm embrace. Rooted in Afrobeats but with strong R&B elements, his songs are intimate yet Universal. “Folake” captured his romantic side, “Realize” with BNXN pairs his silky delivery with a smooth vibe, and “Bodija” had a streetwise edge to it.  He’s a storyteller, weaving everyday emotions into melodies that you can’t help but hum along to. Taves isn't in a rush, and that’s one of his strengths. Every track feels carefully crafted, like he’s inviting you into a private conversation. His sound fits well on a chill Sunday morning playlist or on a rainy night in Lagos

Bayanni

Bayanni’s voice is smooth, warm and instantly addictive. He has mastered the art of love songs without making it predictable, sprinkling in subtle lyrics that keep you hooked. His breakout hit “Tatata” became a social media Anthem while “For Where” featuring Zerry DL proves he can stay fresh while delivering hit songs. Whether he’s serenading over soft percussion or sliding into a more upbeat groove, Bayanii delivers with a quiet confidence that screams longevity. His music is for late-night drives, whispered confessions, and anyone who believes romance isn't dead. If consistency had a sound, it would be him. 

Mavo

Mavo is fast becoming a name you can’t skip in the 2025 Afrobeats conversation. His breakout "Escaladizzy" introduced a laid-back flow with hooks built for repeat plays, while the sequel, "Escaladizzy II", levels up with Shallipopi, Zlatan, and Ayra Starr in a remix that feels like a Lagos street party. Holding his own alongside heavyweights while keeping his sound distinct, Mavo is proving he’s here to stay.

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