We led a dynamic three-month PR campaign to reposition hit producer Pheelz as a breakout solo artist in Nigeria. Through strategic media partnerships, curated events, and impactful storytelling, the campaign amplified his singles “Stand By You” and “JELO,” while driving nationwide buzz for his Pheelz Good EP.
Pheelz was already a household name in the Nigerian music industry—but as a producer. With chart-topping hits under his belt, he was ready to take center stage as an artist in his own right. The challenge? Transition his public image, build a fresh narrative, and gain credibility and visibility as a performer.
1. Narrative Reframing
We shaped a compelling PR storyline around Pheelz’s evolution from producer to multi-faceted performer—leveraging his musical roots and personal journey.
2. Press & Media Outreach
Partnered with major Nigerian entertainment outlets including Pulse Nigeria, NotJustOk, BellaNaija, and The Guardian to place exclusive interviews, features, and reviews.
3. Experiential PR
Curated intimate listening sessions and exclusive events with handpicked guestlists of influencers, media figures, and music tastemakers to generate organic buzz.
4. Gift Campaigns
Crafted custom PR packages themed around the Pheelz Good EP, sent to key media personalities and influencers, encouraging unboxing content and endorsements.
5. Strategic Launches
Timed press rollouts to coincide with key drops (“Stand By You,” “JELO,” and the EP) for maximum media saturation and online momentum.
